Market Research Analysts and Marketing Specialists
SOC: 13-1161.00

Description:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Employment Projections:

Employment (2014):
495,500 employed

Projected (2024):
587,800 employed

Projected growth (2014-2024)


Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.


Alternate Titles:

  • Account Manager
  • Advertising Analyst
  • Business Development Analyst
  • Business Development Specialist
  • Client Service and Consulting Manager
  • Client Services Vice President
  • Communications Specialist
  • Database Marketing Analyst
  • Demographic Analyst
  • Director of Market Analysis
  • Family Consumer Scientist
  • International Trade Specialist
  • Internet Marketer
  • Internet Researcher
  • Internet Sourcer
  • Market Analyst
  • Market Research Analyst
  • Market Research Consultant
  • Market Research Manager
  • Market Research Specialist
  • Market Research Worker
  • Market Researcher
  • Marketer
  • Marketing Analyst
  • Marketing Assistant
  • Marketing Associate
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Director
  • Marketing Forecaster
  • Marketing Manager
  • Marketing Research Analyst
  • Marketing Research Coordinator
  • Marketing Researcher
  • Marketing Specialist
  • Marketing Support Specialist
  • Product Line Manager
  • Product Marketing Engineer
  • Product Marketing Manager
  • Program Strategist
  • Project Manager
  • Research Analyst
  • Research Director
  • Researcher
  • Social Media Manager
  • Social Media Specialist
  • Strategic Marketing Manager
  • Strategic Planning Director
  • Strategist
  • Technical Marketing Consultant
  • Trade Analyst
  • Trade Specialist


  • Job Zone Four: Considerable Preparation Needed

    Experience:

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

    Education:

    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Science
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Education and Training
  • English Language
  • Foreign Language
  • History and Archeology
  • Philosophy and Theology
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measure and assess customer and employee satisfaction.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Develop and implement procedures for identifying advertising needs.
  • Direct trained survey interviewers.

  • Tools & Technology:

  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistants PDA
  • Scanners
  • Tablet computers
  • 37Signals Basecamp
  • AcaStat software
  • Adaptive conjoint analysis ACA software
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe ActionScript
  • Adobe Systems Adobe AfterEffects
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Flash
  • Adobe Systems Adobe Flash Player
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop software
  • ADXSTUDIO software
  • AndersonBell Abstat
  • Apple Final Cut Pro
  • Aprimo Marketing
  • Blackbaud The Raiser's Edge
  • Cascading Style Sheets CSS
  • Claritas software
  • ClassApps SelectSurveyASP
  • Cytel LogXact
  • Cytel Software XLMiner
  • Data analysis software
  • Data entry software
  • Delphi software
  • Digivey software (expert system feature)
  • Digivey software (point of sale feature)
  • Drupal
  • Dynamic hypertext markup language DHTML
  • Epiphany software
  • ESRI ArcGIS software
  • Extensible HyperText Markup Language XHTML
  • Factiva
  • FedBizOps
  • FileMaker Pro software
  • Financial planning software
  • Galilee Enterprise TargetPro
  • Geographic information system GIS marketing software
  • GMI NET-MR
  • Google AdWords
  • Google Analytics
  • Hypertext markup language HTML
  • IBM Cognos Impromptu
  • IBM IMS
  • IBM Intelligent Miner
  • INPUT analysis software
  • Insightful Corporation Confirmit
  • Insightful S-PLUS
  • Intellimed software
  • JavaScript
  • Key Survey software
  • LexisNexis software
  • LogiXML Ad-HOC
  • MapMaker software
  • Medstat/INFORUM
  • Microsoft Access
  • Microsoft Dynamics software
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft Publisher
  • Microsoft SharePoint software
  • Microsoft Visio
  • Microsoft Visual Basic
  • Microsoft Word
  • MicroStrategy software
  • Minitab software
  • Mintel Reports
  • NCR Teradata Warehouse Miner
  • Neoforma Healthcare Products Information Services HPIS Market Intelligence
  • Oracle Darwin
  • Oracle Eloqua software
  • Oracle PeopleSoft software
  • Oracle software
  • Palisade StatTools
  • Perseus SurveySolutions
  • PHP: Hypertext Preprocessor
  • Presentation software
  • Provalis Research Simstat
  • Qlik Tech QlikView
  • R
  • Sage ACT!
  • SAP Business Objects software
  • SAP software
  • SAS software
  • Sawtooth Choice-Base Conjoint CBS
  • Sawtooth Composite Product Mapping CPM
  • Sawtooth SSI Web
  • Solucient software
  • SPSS software
  • StataCorp Stata
  • StatPac software
  • Structured query language SQL
  • Survey software
  • Symantec security software
  • Tableau software
  • TechExcel software
  • Teradata Database
  • The MathWorks MATLAB
  • Thomson Dialog
  • Thomson Financial Investext
  • TNS MarketWhys
  • TNS Miriad
  • TranspoLink BidLeads
  • UNISTAT Statistical Package
  • Vantage MCIF
  • Verispan Patient Parameters
  • Walmart Retail Link
  • Web browser software
  • WinCross software
  • Word processing software


  • business and financial operations


    industry stats

    SOC: 13-0000

    Total Employed: 7,032,560

    Average Annual Salary: $73,800