Marketing Managers
SOC: 11-2021.00

Description:

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Alternate Titles:

  • Account Supervisor
  • Brand Manager
  • Bridal Consultant
  • Business Developer
  • Business Development Director
  • Business Development Manager
  • Business Development Specialist
  • Channel Manager
  • Commercial Director
  • Commercial Lines Manager
  • Community Relations Director
  • Fashion Coordinator
  • Fashion Marketer
  • Head of Marketing
  • International Trade Specialist
  • Internet Marketing Manager
  • Market Analysis Director
  • Market Development Executive
  • Market Research Manager
  • Marketing Administrator
  • Marketing Agent
  • Marketing Assistant
  • Marketing Communications Specialist
  • Marketing Coordinator
  • Marketing Director
  • Marketing Executive
  • Marketing Manager
  • Marketing Officer
  • Marketing Planner
  • Marketing Sales Supervisor
  • Media Marketing Director
  • Media Planner
  • Membership Administrator
  • Membership Director
  • Pricing Analyst
  • Pricing Manager
  • Pricing Specialist
  • Product Line Manager (PLM)
  • Product Manager
  • Sales and Marketing Manager
  • Sales and Marketing Vice President
  • Sales Marketing Director
  • Sales Officer
  • Sports Marketer
  • Strategic Planner
  • Strategist
  • Sustainable Products Marketing Manager
  • Trade Specialist
  • VP Marketing
  • World Trade and Maritime Division Manager


  • Job Zone Four: Considerable Preparation Needed

    Experience:

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

    Education:

    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Science
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Therapy and Counseling
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products or accessories to be displayed at trade or special production shows.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Initiate market research studies or analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  • Tools & Technology:

  • Desktop computers
  • Laser facsimile machines
  • Notebook computers
  • Personal computers
  • Personal digital assistants PDA
  • Photocopiers
  • Scanners
  • Tablet computers
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe ActionScript
  • Adobe Systems Adobe AfterEffects
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Flash
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop software
  • Adobe Systems Adobe Reader
  • AdSense Tracker
  • Apache Cassandra
  • Apache Hadoop
  • Apple Final Cut Pro
  • Armand Morin MultiTrack Generator
  • Blackbaud The Raiser's Edge
  • Citrix software
  • ClearEDGE software
  • Constant Contact software
  • Data entry software
  • Database reporting software
  • Databox software
  • Delphi software
  • Drupal
  • Dynamic hypertext markup language DHTML
  • Extensible HyperText Markup Language XHTML
  • Extensible markup language XML
  • Fast Track Systems software
  • FileMaker Pro software
  • Google AdWords
  • Google Analytics
  • Hypertext markup language HTML
  • IBM Cognos Impromptu
  • IBM Notes
  • JavaScript
  • LexisNexis software
  • Lyris HQ Web-Analytics Solution
  • MarketSharp software
  • McAfee software
  • Microsoft Access
  • Microsoft Dynamics software
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft Publisher
  • Microsoft SharePoint software
  • Microsoft Visio
  • Microsoft Visual Basic
  • Microsoft Word
  • MicroStrategy software
  • Minitab software
  • MySQL software
  • Nedstat Sitestat
  • NoSQL software
  • Online advertising reporting software
  • Oracle Beehive
  • Oracle Eloqua software
  • Oracle JavaServer Pages JSP
  • Oracle PeopleSoft Financials
  • Oracle PeopleSoft software
  • Oracle Siebel Server Sync
  • PHP: Hypertext Preprocessor
  • QAD Marketing Automation
  • Qlik Tech QlikView
  • R
  • Sage SalesLogix
  • Salesforce.com Salesforce CRM
  • SAP Business Objects software
  • SAP software
  • SAS software
  • Splunk Enterprise
  • SPSS software
  • StataCorp Stata
  • Structured query language SQL
  • Symantec security software
  • Tableau software
  • Teradata Database
  • Web browser software


  • management


    industry stats

    SOC: 11-0000

    Total Employed: 6,936,990

    Average Annual Salary: $115,020