Advertising Sales Agents
SOC: 41-3011.00

Description:

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Employment Projections:

Employment (2014):
167,900 employed

Projected (2024):
163,400 employed

Projected growth (2014-2024)


Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.


Alternate Titles:

  • Account Executive
  • Account Leader
  • Account Manager
  • Account Specialist
  • Advertising Account Executive
  • Advertising Account Representative
  • Advertising Agent
  • Advertising Consultant
  • Advertising Coordinator
  • Advertising Director
  • Advertising Representative
  • Advertising Sales Executive
  • Advertising Sales Manager
  • Advertising Sales Representative
  • Advertising Solicitor
  • Agent
  • Broker
  • Business Account Leader
  • Contact Person
  • Contact Worker
  • Contracts Specialist
  • Directory Advertising Sales Representative
  • Display Advertising Sales Representative
  • Field Marketing Representative
  • Field Service Representative
  • Graphic Art Sales Representative
  • Idea Man
  • Idea Worker
  • Inside Sales Advertising Executive
  • Inside Sales Representative
  • Marketing Consultant
  • Marketing Representative
  • Media Consultant
  • Outdoor Advertising Leasing Agent
  • Outside Sales Advertising Executive
  • Outside Sales Representative
  • Radio and Television Time Sales Representative
  • Radio Time Salesperson
  • Real Estate Account Executive
  • Representative
  • Retail Account Executive
  • Retail Advertising Account Executive
  • Retail Advertising Executive
  • Sales Consultant
  • Sales Director
  • Sales Executive
  • Sales Promotion Representative
  • Sales Representative
  • Sales Specialist
  • Signs and Displays Sales Representative
  • Signs and Displays Salesperson
  • Signs Sales Representative
  • Site Leasing Agent
  • Site Promotion Agent
  • Solicitor
  • Space Buyer
  • Time Broker
  • Time Buyer
  • Yellow Pages Space Salesperson


  • Job Zone Three: Medium Preparation Needed

    Experience:

    Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

    Education:

    Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.

    Job Training:

    Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Operation and Control
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Maintain assigned account bases while developing new accounts.
  • Process all correspondence and paperwork related to accounts.
  • Deliver advertising or illustration proofs to customers for approval.
  • Draw up contracts for advertising work and collect payments due.
  • Locate and contact potential clients to offer advertising services.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Inform customers of available options for advertisement artwork and provide samples.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Identify new advertising markets and propose products to serve them.
  • Write copy as part of layout.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Gather all relevant material for bid processes and coordinate bidding and contract approval.
  • Arrange for commercial taping sessions and accompany clients to sessions.
  • Write sales outlines for use by staff.

  • Tools & Technology:

  • Desktop computers
  • Laptop computers
  • Multi-line telephone systems
  • Personal computers
  • Personal digital assistants PDA
  • Tablet computers
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop software
  • Contact management software
  • Email software
  • FileMaker Pro software
  • Google AdWords
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Publisher
  • Microsoft Word
  • Oracle software
  • QuarkXPress
  • Web browser software


  • sales and related


    industry stats

    SOC: 41-0000

    Total Employed: 14,462,120

    Average Annual Salary: $39,320