Green Marketers
SOC: 11-2011.01

Description:

Create and implement methods to market green products and services.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Alternate Titles:

  • Environmental Marketer
  • Environmental Marketing Representative
  • Green Energy Marketing Analyst
  • Green Marketer
  • Green Marketing Analyst
  • Marketing Communications Specialist


  • Tasks:

  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Analyze the effectiveness of marketing tactics or channels.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Monitor green-related industry statistics or literature to identify trends.
  • Generate or identify sales leads for green products and technologies.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Identify marketing channels for green products or services.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies.
  • Analyze green product marketing or sales trends to forecast future conditions.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.

  • Tools & Technology:

  • Computer data input scanners
  • Desktop computers
  • Handheld computers
  • Laptop computers
  • Laser facsimile machines
  • Multi-line telephone systems
  • Personal computers
  • Photocopying equipment
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop software
  • Adobe Systems Adobe Reader
  • Email software
  • Facebook
  • Inventory tracking software
  • LinkedIn
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft Publisher
  • Microsoft SQL Server
  • Microsoft Word
  • Oracle software
  • SAP software
  • Scheduling software
  • Twitter
  • Web browser software
  • WordPress


  • management


    industry stats

    SOC: 11-0000

    Total Employed: 6,936,990

    Average Annual Salary: $115,020