Advertising and Promotions Managers
SOC: 11-2011.00

Description:

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Alternate Titles:

  • Account Director
  • Account Executive
  • Account Manager
  • Account Specialist
  • Advertising Account Executive
  • Advertising Account Manager
  • Advertising Agency Manager
  • Advertising Campaign Manager
  • Advertising Coordinator
  • Advertising Director
  • Advertising Executive
  • Advertising Manager
  • Advertising Operations Manager
  • Advertising Sales Manager
  • Advertising Sales Representative
  • Advertising Vice President
  • Art Director
  • Brand Manager
  • Campaign Director
  • Campaign Manager
  • Circulation Director
  • Circulation Manager
  • Classified Advertising Manager
  • Client Services Director
  • Creative Director
  • Director of Marketing
  • Director of Sales and Marketing
  • Director of Sales Marketing
  • Head of Advertising
  • Head of Sales Promotion
  • Market Development Director
  • Marketing and Promotions Manager
  • Marketing Director
  • Marketing Manager
  • Marketing Strategist
  • Media Director
  • Media Promoter
  • Online Advertising Director
  • Print Traffic Manager
  • Promotion Manager
  • Promotions Coordinator
  • Promotions Director
  • Promotions Executive Producer (Promos Executive Producer)
  • Promotions Manager
  • Promotions Producer
  • Recruitment Advertising Manager
  • Retail Advertising Sales Manager
  • Sales Manager
  • Sales Promotion Manager


  • Job Zone Four: Considerable Preparation Needed

    Experience:

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

    Education:

    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Science
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Operation Monitoring
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Design
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Assist with annual budget development.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Prepare and negotiate advertising and sales contracts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Gather and organize information to plan advertising campaigns.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Confer with clients to provide marketing or technical advice.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Plan and execute advertising policies and strategies for organizations.
  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
  • Train and direct workers engaged in developing and producing advertisements.
  • Coordinate with the media to disseminate advertising.
  • Contact organizations to explain services and facilities offered.
  • Direct and coordinate product research and development.
  • Represent company at trade association meetings to promote products.
  • Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
  • Manage sales team including setting goals, providing incentives, and evaluating employee performance.

  • Tools & Technology:

  • Desktop computers
  • Notebook computers
  • Personal computers
  • Personal digital assistants PDA
  • Scanners
  • Tablet computers
  • Actuate software
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe AfterEffects
  • Adobe Systems Adobe Creative Suite software
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Flash Player
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe PageMaker
  • Adobe Systems Adobe Photoshop software
  • Adobe Systems Adobe Premiere Pro software
  • AdRelevance software
  • Apple Final Cut Pro
  • Apple iMovie
  • Avid Media Composer
  • Brainworks software
  • Business analysis software
  • ClarityBlue software
  • Constant Contact software
  • Data warehousing software
  • Database software
  • Experience in Software Webplanner
  • Google AdWords
  • Google DoubleClick
  • IBM Lotus Notes
  • JavaScript
  • MarketSharp software
  • Media Professional software
  • Mediamix software
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Marketing Pilot software
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Publisher
  • Microsoft Word
  • PaloAlto Advertising Plan Pro
  • Quark software
  • Relex Weibull
  • Web browser software


  • management


    industry stats

    SOC: 11-0000

    Total Employed: 6,936,990

    Average Annual Salary: $115,020