Public Relations Specialists
SOC: 27-3031.00

Description:

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Employment Projections:

Employment (2014):
240,700 employed

Projected (2024):
255,600 employed

Projected growth (2014-2024)


Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.


Alternate Titles:

  • Account Executive
  • Account Supervisor
  • Audience Coordinator
  • Brand Advocate
  • Campaign Manager
  • Communications Assistant
  • Communications Associate
  • Communications Coordinator
  • Communications Director
  • Communications Manager
  • Communications Specialist
  • Community Relations Coordinator
  • Community Relations Manager
  • Concert Promoter
  • Consumer Advocate
  • Corporate Communications Specialist
  • Environmental Communications Specialist
  • Event Promoter
  • Image Consultant
  • Lobbyist
  • Marketing Communications Specialist
  • Media Planner
  • Media Relations Specialist
  • Media Specialist
  • Motivational Speaker
  • Music Publicist
  • Political Advisor
  • Political Aide
  • Press Secretary
  • Promotion Specialist
  • Promotions Assistant
  • Public Affairs Specialist
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Account Executive
  • Public Relations Assistant
  • Public Relations Consultant
  • Public Relations Coordinator
  • Public Relations Counselor
  • Public Relations Manager
  • Public Relations Officer
  • Public Relations Representative
  • Public Relations Specialist (PR Specialist)
  • Publications Manager
  • Publicist
  • Publicity Agent
  • Publicity Consultant
  • Publicity Expert
  • Publicity Person
  • Publicity Writer
  • Relationship Manager
  • Service Promoter Salesperson
  • Shelter Advocate
  • Speech Writer
  • Sports Information Director
  • Sustainability Communicator


  • Job Zone Four: Considerable Preparation Needed

    Experience:

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

    Education:

    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Mechanical
  • Mathematics
  • Biology
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Medicine and Dentistry
  • Therapy and Counseling
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Coach client representatives in effective communication with the public or with employees.
  • Prepare or deliver speeches to further public relations objectives.
  • Purchase advertising space or time as required to promote client's product or agenda.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Update and maintain content posted on the Web.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

  • Tools & Technology:

  • Computer laser printers
  • Desktop computers
  • Laptop computers
  • Multi-line telephone systems
  • Personal computers
  • Photocopying equipment
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe AfterEffects
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Flash
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Photoshop software
  • Adobe Systems Adobe Reader
  • Adobe Systems Adobe Writer
  • Apple Final Cut Express
  • Apple Final Cut Pro
  • Apple iPhoto
  • Apple QuickTime
  • Blackbaud The Raiser's Edge
  • Blogging software
  • Cascading Style Sheets CSS
  • Cision CisionPoint
  • Customer relationship management CRM software
  • Drupal
  • Facebook
  • FileMaker Pro software
  • Google AdWords
  • Google Analytics
  • Google+
  • Hypertext markup language HTML
  • JavaScript
  • LexisNexis software
  • LinkedIn
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Publisher
  • Microsoft SharePoint software
  • Microsoft Word
  • MySpace
  • Oracle Business Intelligence Discoverer
  • Oracle Eloqua software
  • Oracle software
  • Podcasting software
  • Twitter
  • Web browser software
  • Website management software
  • YouTube


  • arts design entertainment sports and media


    industry stats

    SOC: 27-0000

    Total Employed: 1,843,600

    Average Annual Salary: $56,980